Brand Meaning:

FREEDOM 3:17 is not just a brand; it's an embodiment of 'We the People' and our collective pursuit of freedom, inspired by the enduring values that make our nation great and the unwavering belief that 'In God we trust.' Together, we cherish these values, inspiring one another to seek truth and celebrate the spirit of liberty in all aspects of life.

The very essence of FREEDOM 3:17 is beautifully represented in our flag distress design, drawing inspiration from the bark of a 200+ year old oak tree—a symbol of strength and resilience. This pattern represents the time since the framing of the United States Constitution in 1787, making it the world's longest-standing constitution. Just as the distressed marks on the lettering of FREEDOM 3:17 resemble dried or scorched earth, we too recognize the need to nurture and protect our freedom so that it can thrive.

The number 3:17 holds a dual meaning, referencing the biblical chapter and verse of 2 Corinthians 3:17: "For the Lord is the Spirit, and wherever the Spirit of the Lord is, there is freedom." We believe that now is the moment to stand for our FREEDOM in our nation, just like the ticking of a modern clock, reminding us that time is of the essence. With every shirt we create, we aim to empower all with stylish designs, premium craftsmanship, and meaningful messages that resonate deeply. Each garment becomes a symbol of our shared commitment to freedom, igniting a sense of pride in our united heritage.

We are excited to invite all to explore the FREEDOM 3:17 collection and be a part of this united journey. As we grow, we envision becoming a staple in your lives, symbolizing our shared passion for freedom and our collective pursuit of truth.